Simplicity

Flashy, noisy and annoying can be what you want sometimes. But most of the time you get it without wanting to. Sometimes you get it without realizing it. Most designers cannot resist the temptation to add more and more noise to a website because it apparently justifies its high cost. Have we forgotten that of two solutions the simpler one is usually the better one?

Remember the User

Understand those who will be using your website. Know what they are looking for, what they expect, how much time they have. Know as much as you can about the user, because the user is your potential customer. Then, base all design decisions (things like I want a green background and a bigger logo) on how the user will react. Read full essay >>